Analytics Cost Per Thousand Doubleclick Lead 
Hubspot
APRIL 2, 2021
Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Another option is called programmatic direct, in which ad inventory is sold at a fixed cost per thousand impressions (CPM) with no bidding.
Martech Advisor
SEPTEMBER 19, 2019
Features such as transparency, interface, flexibility, and real-time analytics, are what you need to look for in an ideal platform. The negotiation involves both parties agreeing on a fixed Cost per Mille (CPM) pricing. Some of the key DSP players are: DoubleClick Bid Manager. The World of Programmatic.
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