Tomorrow People

MARCH 23, 2021

So, how can you know which analytics metrics are most important for you to focus on? Highlights here include: Conversion Rates by Channel What's considered a "conversion" will vary from business to business. For an ecommerce site, you'd equate conversion to a completed online sale. But no two businesses are alike.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. Every company is unique in terms of what it offers, how it operates, how the go-to-market strategy is.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. Every company is unique in terms of what it offers, how it operates, how the go-to-market strategy is.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. Every company is unique in terms of what it offers, how it operates, how the go-to-market strategy is.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59