B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. With all the dimensions that I have on “People IDs”, I can find conversions by different slices like region, segment, trials, paid-ads, etc.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. With all the dimensions that I have on “People IDs”, I can find conversions by different slices like region, segment, trials, paid-ads, etc.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. With all the dimensions that I have on “People IDs”, I can find conversions by different slices like region, segment, trials, paid-ads, etc.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

Apollo

OCTOBER 31, 2018

If an account isn’t “done” and remains unfinished, then there’s further action reps can take to get an account to the SQO Stage. The number of people in each persona in each Target Account that are in ProspectIT’s CRM. 9 of these 10 contacts are in ProspectIT’s CRM. Gary’s team had a conversion rate for Tier 1 accounts of 20%.

SQO 79

SQO Conversion Rate CRM Contact Marketing 79

Apollo

OCTOBER 31, 2018

If an account isn’t “done” and remains unfinished, then there’s further action reps can take to get an account to the SQO Stage. The number of people in each persona in each Target Account that are in ProspectIT’s CRM. 9 of these 10 contacts are in ProspectIT’s CRM. Gary’s team had a conversion rate for Tier 1 accounts of 20%.

SQO 40

SQO Conversion Rate CRM Contact Marketing 40

Bluetext

MAY 8, 2023

GA (Google Analytics) A web analytics service offered by Google to track and report on your website traffic. CRM (Customer Relationship Management) The strategies and tech used to manage and analyze your customer interactions and data.

Lead Ranking 26

Lead Ranking Cost Per Thousand Ideal Customer Profiles Marketing Analytics Tools 26