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Tomorrow People
MAY 30, 2022
Palmatier and Shrihari Sridhar’s influential book Marketing Strategy: Based on First Principles and Data Analytics , one fundamental challenge that all companies face is the fact that all customers change—even in B2B contexts. Have a dedicated content marketing plan for existing customers. Evolve your offering. According to Robert W.
Tomorrow People
MARCH 22, 2018
Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? For content marketers, strategy is a practical part of their marketing. When thinking lead generation websites for content marketing, think process not points. Why processes?
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Tomorrow People
SEPTEMBER 27, 2022
For this reason, a key objective of your GTM strategy should be to put your product in front of as many relevant customers as possible for the least amount of money. What types of content and topics perform best? your website, social media posts, newsletters). Formulate your content strategy. Perceptual map.
Tomorrow People
SEPTEMBER 27, 2022
For this reason, a key objective of your GTM strategy should be to put your product in front of as many relevant customers as possible for the least amount of money. What types of content and topics perform best? your website, social media posts, newsletters). Another thing you should consider is product-market fit.
Tomorrow People
JANUARY 7, 2021
Think of your website in terms of processes and customer journey, get obsessed with analytics, and keep things fresh. Content created to pull users in, not be pushed out. This is the stage where you qualify them, perhaps with content that illustrates a known business pain. Social media feeds, announcing new pages and content.
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