Onalytica B2B

JANUARY 8, 2019

It was pre-web and the marketing world was wholly focused on direct mail, advertising, tradeshows, and PR. As my career progressed, I transitioned from sales to marketing and my first big career move happened when I ran a global field marketing program in the US and Europe. I enjoy writing on a variety of B2B topics.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Convince & Convert

APRIL 28, 2010

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# Sore spot with us PR types.) Sore spot with us PR types.) link] Russ Henneberry Wow.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

JULY 31, 2012

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Here, digital audience marketers chime in on the ones they’re using now, and why. Marketing/Communications/PR. Consultants. Consultants, Fulfillment. Database Marketing.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. While called "web analytics" in both cases, the capabilities are not the same, nor are they intended to be.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40