Customer Experience Matrix

FEBRUARY 1, 2010

The connection is that these both support my feeling that many members of the old-line database marketing community have failed to adapt to the new world of digital marketing. I’ve been talking about this a lot with consulting clients but don’t think I’ve written about it at length in this blog.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

Convince & Convert

APRIL 28, 2010

more [link] ) [link] jaybaer I believe we agree far more than we disagree on this point, and as a former direct marketer, I share your concerns about chatter being overvalued. At the same time, word of mouth marketing IS important, and effective.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. While called "web analytics" in both cases, the capabilities are not the same, nor are they intended to be.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40