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The B2B Sales and Marketing Guide for Selling in a Pandemic

Engagio

This is where the power of predictive analytics comes in. Predictive analytics uses data paired with algorithms and machine learning to identify the likelihood of future outcomes based on historical data. Examples of our lower intent terms are sales and marketing alignment, B2B marketing, marketing analytics , etc.

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The Ultimate B2B Sales and Marketing Guide for Selling in a Pandemic

DemandBase

We’ll dive into 3rd-party intent data later, but let’s start with the power of predictive analytics. Predictive analytics uses data paired with algorithms and machine learning to identify the likelihood of future outcomes based on historical data. The odds are stacked against telemarketing. Not to mention, it’s very invasive.