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B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate

Customer Experience Matrix

by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.) As Joe Moloney was listing the limits that Salesforce.com places on mass access to client data, I recalled that these are in place fundamentally to avoid large analytical queries that could slow down response for all other users of the shared systems.

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Marketing Automation Trends for 2010

LeadSloth

The need for new analytical skills. Christoper Doran , CMO, Manticore Technology. Kevin Joyce , CMO, Market2Lead. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). These are the trends that are mentioned most often: Improved ROI & Reporting.