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Understanding the Value of Social Media Data

Buzz Marketing for Technology

Moving up the chart from monitoring into analytics is where you see higher value from all that monitoring of your social data. Using a tool like Networked Insights you can take that data and start to understand where the conversations about your brand are happening most, and what the tone or sentiment of those conversations are. Tweet This!

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

SazBean ( Social Network Analytics Measurement Social Media ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). I thought I would take advantage of the power of the system to let you know about these new sources, what topics they tend to write about and some of their recent top posts.

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B2B marketers are stumbling in the dark

Online Marketing Institute

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). For me, its always been a bit of a spurious debate (the two clearly overlap on almost all dimensions).

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Addy Dugdale shares this handy CMO guide to the social landscape, which “takes all the major social media sites in the U.S. Share this on Bebo.

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33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Bob Leonard details 14 key factors for developing an effective b2b social media plan, among them: include input from sales, develop target personas, have a realistic content development plan, and build in analytics. B2B marketing without creative has no punch by The Social CMO Blog. Are B2B Marketers Missing the Point?