41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Email open and clickthrough rates. Publishing deep content or big research and following up with outreach to content creators can drive links and mentions. 2: Marketing Qualified Leads (MQLs). .
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