Remove Analytics Remove Clickthrough Remove Outreach Remove SMB
article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Email open and clickthrough rates. Publishing deep content or big research and following up with outreach to content creators can drive links and mentions. 2: Marketing Qualified Leads (MQLs). .

article thumbnail

How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Google Analytics. Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. Send videos in email : Using “video” in your subject line can increase open rates by 13% and your clickthrough rates even more. SMB Video Marketing Guide (Vidyard). Screaming Frog.

Startups 148
article thumbnail

How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Top SEO Tools for Startups Mangools Moz Ahrefs Alexa.com Google Analytics Screaming Frog Put Video to Work for Your Startup Get the free video tool designed for startups Sign Up Free 3. Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates.