Remove Analytics Remove Clickthrough Remove Deliverability Remove SMB
article thumbnail

How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Google Analytics. You have to set up things for deliverability, configure the right authentication ( SPF, DKIM, TLS, DMARC) , monitor performance, avoid spam traps, keep your lists clean, and optimize your email templates.” SMB Video Marketing Guide (Vidyard). Top SEO Tools for Startups. Screaming Frog. Sign Up Free.

Startups 148
article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? 15) Clickthrough Rate (CTR). Learn more about sender score and email deliverability here.). 82) Smarketing.

article thumbnail

How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Top SEO Tools for Startups Mangools Moz Ahrefs Alexa.com Google Analytics Screaming Frog Put Video to Work for Your Startup Get the free video tool designed for startups Sign Up Free 3. Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates.