Analytics Cable CPC Multi-Touch Attribution 
LeadsRX
MARCH 9, 2022
Attribution. Attribution refers to giving credit to a particular advertising campaign or collection of campaigns for conversions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. Learn more about Marketing Attribution.
Martech Advisor
NOVEMBER 5, 2019
In one of its official blogs IBM’s VP of Marketing Analytics, Ari Sheinkin shared that the results of programmatic media buying by Watson show a stunning 71% reduced Cost Per Click (CPC). Media buying businesses are now focusing on finding ways to attribute the outcome to its activity.
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