Remove Analytics Remove Buying Cycle Remove Co-Registration Remove Long Tail Marketing
article thumbnail

7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

They fail to measure the implications of their content marketing strategies & don’t quantify & co-relate it to the business KPIs of their brands at large. Modern buyers might use anything from long-tailed keywords to simple how-to questions while looking for solutions to their pain-points. .

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? For example, here's an inbound link to our co-founder Dharmesh's blog. 54) Long-Tail Keyword. 55) LTV:CAC.