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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights. Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Reporting & Analytics Features.

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Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. Here are all our white papers. So how do we do that?

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Are You Seizing the Power of Social Media Attribution?

Convince & Convert

Few digital marketers entirely neglect marketing analytics. Now, whatever tracking method I’m using—if this is Google Analytics, a marketing automation platform, like Act-On, SalesFusion, Marketo, Eloqua, all those technologies—it is going to tell me as the marketer that this lead came from a Google search.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

For marketing practitioners 2017 will see the combination of the power of Marketing Automation, and Content Marketing, to deliver quality and relevant content personalized to the buyer journey. We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. Back to top. Jayson DeMers.