The Step-by-Step Guide to Sales-Marketing Alignment for B2B
Marketing Insider Group
AUGUST 18, 2020
Once everyone is clear on the company’s vision and where it is going, what is the market, what is the target audience, how the product is being developed, why it has certain features and not others, it will be simpler for team members to have a shared vision of the buyer’s funnel, identify leads and nurture them along the ideal conversion path.
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