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Checklist: How to Start a Business Blog

Hubspot

Call-to-Actions – Your blog should be a lead generating machine. Offers for call-to-actions can include: newsletter sign-up, eBook download or webinar registration. Great blog call-to-actions are action oriented, positive, clear, and direct. Have the icons display alongside your blog posts. Blog Checklist.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. If you can successfully answer their question, perhaps something like “how do I maximize my blog’s effectiveness?&#

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. It's important to educate businesses about the different permutations of business blogging, and measurement is going to part of that. Mark, you're spot on!

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 7 Tips for Getting People to Your B2B Blog , June 4, 2010. Business Blogging.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

5 Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black. As it turns out the rumours were hugely exaggerated and far from cutting email communication altogether, the ice-cream giant had simply switched off its monthly newsletter to UK fans in favour of social media.

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