Analytics Blog Software Vtrenz 
Online Marketing Institute
JULY 31, 2009
Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The technology appears useful at both ends of this spectrum. Among other stuff.
Online Marketing Institute
JULY 31, 2009
problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”
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