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Know Your Numbers: The Top Metrics for B2B Inbound Marketing

FunnelEnvy

Sales qualified leads (SQLs) are the next step beyond an MQL. An SQL is vetted by someone on either the marketing or sales team as a legitimate prospect that is able to purchase what your company is offering. To qualify leads, you can refer back to the classic BANT framework: Budget, Authority, Need, and Timeline.

BANT 78
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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. APIs facilitate the data needed to provide solutions to customer problems. HubSpot has APIs that developers use to get information from our software into theirs. BANT: Budget, Authority, Need, Timeline.