PureB2B

NOVEMBER 26, 2019

For sales funnels, the landing page is the first part of the funnel that the company controls the analytics. If banner ads and affiliates are just supplemental revenue for your website, make sure they are not prominently displayed on your landing page. SEO only influences the rankings but does not control them.

Landing Pages 62

Landing Pages Conversion Top of Funnel Lead Scoring 62

Biznology

MARCH 6, 2015

This can be done by hand, using Google Analytics, or more easily by using any number of services that enable IP address look-up. Marketing automation systems are increasingly baking this option into their tools. And you can drop a cookie and retarget the visitor with text or banner ads later.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Biznology

NOVEMBER 8, 2012

IBM also produces every kind of marketing and communications asset you can think of related to the event across the major channels: Paid: TV ads, print ads, banner ads, iPad mobile ads, paid search. Owned: ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80