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Key Things You Need to Know About Email Marketing Software

Webbiquity

Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. With a detailed feedback report, you can accurately calculate the cost-benefit ratio, account for each campaign’s budget, and continually test and improve all elements of your campaigns.

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9 Best Email Marketing Tools for Small Business

BenchmarkONE

Along with their ridiculously simple drag and drop builder, light automations and reporting tools, they also offer more advanced features like Google Analytics tracking, heatmapping and social media integration – all for free! It also comes with easy to manage auto-responders allowing you to send drip emails. GetResponse.

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Thirteen email marketing platforms with high ROI

ClickZ

But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck. From low-cost platforms to custom-tailored content, from amazing analytics to incredible engagement, email marketing isn’t going away anytime soon. Source: Campaigner. Cost : Plans start at $19.95 Mailchimp.

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Why AI and Marketing Automation are a Perfect Match

Mailmunch

In marketing automation , software is mainly leveraged to automate repetitive marketing tasks such as email campaigns, following up on leads, and more, such as: Helping to nurture leads. Knowing how to auto-respond to social media direct messages. Tracking how well visitors are engaging with forms, chatbots, or signups.

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Email Tracking & Engagement

GreenRope

That being said, email marketing remains at the core of the GreenRope system. Unlike other platforms, GreenRope offers users unlimited emails and tracking so that you never have to worry about limiting your campaigns or losing any analytics. It is important to note that every email you send is associated with an ID.

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12 Best Landing Page Software to Generate Leads and Save Time

Outgrow

Integrations – If you are using other tools as part of the sales funnel like an auto-responder for emails or a tool for creating checkout pages, you must double-check the integrations offered. Instapage offers a huge variety of integrations for email marketing campaigns, CRMs, and analytics.