Analytics, API, Cost Per Thousand and ROAS

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

APRIL 2, 2021

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Another option is called programmatic direct, in which ad inventory is sold at a fixed cost per thousand impressions (CPM) with no bidding. Verizon Media.

Buy

Buy Work Management Cost Per Thousand Marketing AI

10 PPC Trends You Can’t Ignore in 2020

Single Grain

DECEMBER 23, 2019

Smart Bidding works for a number of PPC goals, including: Target CPA : Generate new leads and customers for your desired cost per acquisition. Target ROAS : Get the best return on investment (ROI) on your spend. The Masthead on TV screens is only available on a CPM basis. It is currently in the beta stage.

PPC

PPC Paid Content Marketing AI Trends

B2B Marketing Zone

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

10 PPC Trends You Can’t Ignore in 2020

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