ViewPoint

JANUARY 4, 2018

see marketing charts analysis of HubSpot’s “2017 Demand Generation Benchmarks Report” ). The EVP of Sales at this client, a big division of one of the world’s largest software companies, said that he received zero qualified leads from marketing—except for the PointClear outbound leads. What is the “right” price to pay for leads?

Cost per Lead 204

Cost per Lead Cost PointClear Sales Qualified Leads 204

ViewPoint

MARCH 22, 2018

Unless you are the low-price leader, value selling is essential to the success of your business. It's a rather straightforward proposition to sell on price only. We are not the low-price leader.) See this blog for a build vs. buy analysis that takes that argument off the table.). You just have to ask the right questions.

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

ViewPoint

JUNE 28, 2018

This kind of detailed definition, based on testing and analysis, is key to efficiency and effectiveness and staying on course. If you have defined your market, media and message and if you are inspecting outcomes and conducting in-depth analysis at every step, you can substantially improve results. uencers in a larger-size deal?

Enterprise Management 136

Enterprise Management Work Management Marketing Management Sales Qualified Leads 136