The Effective Marketer

MAY 27, 2015

So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. The different audiences will require a different level of analysis and depth when it comes to the battle card. My process is the following: 1. Structure. Data Collection.

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The Effective Marketer

JULY 7, 2011

Marketing started to be held responsible for critical operating mechanisms like pricing and quantifying customer value. Value cre­ation and pricing. During crisis (like the recent economic downturn), marketing can help bridge the gap between businesses and help them have an integrated view of distribution, pricing, sales, and more.

Planning 100

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The Effective Marketer

FEBRUARY 10, 2011

As with all analysis and reports out there, you have to take all of the recommendations with a grain of salt. It’s easy to say that B2B and B2C email patterns are similar, but without seeing the data underlying that assumption I’m very skeptic. Test them, see if they work, then be the judge. United States License.

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The Effective Marketer

JULY 12, 2009

As I do my analysis, I think about what all the data means. Then, I think about what is the summary of all the analysis and the conclusion. As I do my analysis, I think about what all the data means. Then, I think about what is the summary of all the analysis and the conclusion. What is the summary? What is the summary?

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The Effective Marketer

JULY 28, 2015

Every purchase decision involves risk analysis and if you are able to minimize the perceived risk in the eyes of the buyer, you get ahead of the competition. Some will pitch the technology, others will go strong on pricing, some will focus on dissing competitors… it never changes. Also important is the notion of risk.

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