Customer Experience Matrix
NOVEMBER 19, 2008
So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. After a close analysis of the alternatives, I have decided the Alexa.com traffic statistics are the best indicator of vendor market presence. Yet there are so many more vendors I could add. How to choose?
Customer Experience Matrix
JUNE 30, 2010
LeadForce1 launched a solution that uses advanced text analysis to measure user intent, and thus provide much better guidance to salespeople than conventional behavioral analysis. It will also be competing with Eloqua, Silverpop and, perhaps most dangerously, the Market2Lead technology recently purchased by Oracle.
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LeadSquared
AUGUST 28, 2019
According to Market2Lead , nurtured leads experience a 23% shorter sales cycle. What makes this tricky is that there is a need for prior analysis. While some use clever hacks and others take help from third parties, the fact that a significant portion of these leads is not ready to buy yet is why nurturing is paramount.
Customer Experience Matrix
AUGUST 3, 2010
Market2Lead had something similar but is no longer sold.) This is important because the structure of an operational marketing database, which most B2B marketing automation systems also use for reporting, makes it hard or impossible to do the necessary time-based analysis. Other components are similarly sophisticated.
Customer Experience Matrix
JUNE 25, 2008
When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. In fact, LucidEra is releasing a new module for lead conversion analysis today to address this very need.
Customer Experience Matrix
APRIL 28, 2009
Hopefully I'll be able to post a more substantive analysis tonight or tomorrow. nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems.
Customer Experience Matrix
MARCH 5, 2009
Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 The main result of the conversations so far has been to clarify the items related to lead routing. The relative ranking of the different vendors hasn't been significantly affected. Here, then, is the final usability matrix. 9 Now what?
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