Customer Data Platforms: What it is and Why You Need One
Porch Group Media
JUNE 25, 2019
Wikipedia). – “accessible to other systems”: data stored in the CDP can be used by other systems for analysis and to manage customer interactions. Cross-sell/Upsell: Abandoned Cart, Abandoned Browser, Next Best Offer, First Order. This structured data is then made available to other marketing systems.
Let's personalize your content