Analysis definition Sample SQO 
B2B Marketing Analytics
JUNE 28, 2020
Demand Waterfall conversions generally track 5 KPIs with some degrees of variations depending on the demand funnel definitions within an organization: Leads to MQLs (Marketing Qualified Leads). SQLs to SQOs (Sales Qualified Opportunities). The primary difference between SQL and SQO is when an opportunity moves to a qualified stage.
B2B Marketing Analytics
JUNE 28, 2020
Demand Waterfall conversions generally track 5 KPIs with some degrees of variations depending on the demand funnel definitions within an organization: Leads to MQLs (Marketing Qualified Leads). SQLs to SQOs (Sales Qualified Opportunities). The primary difference between SQL and SQO is when an opportunity moves to a qualified stage.
B2B Marketing Analytics
JUNE 28, 2020
Demand Waterfall conversions generally track 5 KPIs with some degrees of variations depending on the demand funnel definitions within an organization: Leads to MQLs (Marketing Qualified Leads). SQLs to SQOs (Sales Qualified Opportunities). The primary difference between SQL and SQO is when an opportunity moves to a qualified stage.
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