Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief
Martech
OCTOBER 4, 2021
So there was a lot of analysis happening around the tech stack.”. Brearton shared that CabinetM did replace their CRM during this time period. We were able to combine our marketing automation and CRM and do a lot more,” she said. “So We’re rationalizing the CRM category on Cabinet M,” said Brearton. “At Why we care.
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