Analysis, Comparison, Cost and PointClear

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Analysis

Comparison

Cost

PointClear

What is Value Selling and How to Generate Leads in Companies that Buy Value

ViewPoint

MARCH 22, 2018

The real challenge is to learn how to demonstrate that the extra cost of your product or service is worth it. Value selling is PointClear's bread and butter. See this blog for a build vs. buy analysis that takes that argument off the table.). Dave says selling value is not about cost justification or giving something extra.

Lead Scoring

Lead Scoring Lead Ranking Work Management Paid Search Agency

What Determines Cost Per Lead

ViewPoint

FEBRUARY 7, 2018

How much should a lead cost? It takes a skilled team, a proven cadence, multiple touch points, message testing, market analysis — and plenty of perseverance —t o produce the leads that truly contribute to revenue generation. Take a look at the following cost per lead comparison. It’s about value, not cost.

Cost per Lead

Cost per Lead Cost Lead Scoring Lead Ranking

B2B Marketing Zone

What is Value Selling and How to Generate Leads in Companies that Buy Value

What Determines Cost Per Lead

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