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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

APRIL 2, 2021

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Another option is called programmatic direct, in which ad inventory is sold at a fixed cost per thousand impressions (CPM) with no bidding. Verizon Media.

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Online Marketing Institute

NOVEMBER 16, 2012

Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Sponsored by Doubleclick. Social Analytics Workshop: Measuring the ROI of Social Media. Web Analytics. ); //. Actionable Analysis.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

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