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Current trends in marketing and data have deep roots

Martech

Many of us were now working remotely too which could mean passing from channel to channel, device to device, and seamlessly from work to personal matters and back again. At Amazon Go stores, you don’t even do that; you just walk out while Amazon dips into your digital wallet. Hence, with apologies, phygital.

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Autumn Truong , manager of social media and corporate communications at Cisco, says that she sees social as one of the key channels to reaching influencers and building awareness about B2B initiatives.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Learn more.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. These programs can be run through channels like email, websites and social media and fit into an integrated marketing strategy. Campaign A specific series of activities used to market a product.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. These programs can be run through channels like email, websites and social media and fit into an integrated marketing strategy. Campaign A specific series of activities used to market a product.

article thumbnail

What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Autumn Truong , manager of social media and corporate communications at Cisco, says that she sees social as one of the key channels to reaching influencers and building awareness about B2B initiatives.

article thumbnail

5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Learn more.