Amazon Marketo Product SQO 
PathFactory
JUNE 16, 2023
On top of that, they’ve come to expect the same micro-personalized experiences they enjoy on B2C platforms like Netflix, Amazon and Spotify. Industry: Complex B2B buying cycles demand in-depth, expert-level content, which can be challenging to deliver if you’re marketing products or services across multiple industries at once.
PathFactory
APRIL 20, 2021
B2B buyers are accessing more content than ever before, and have come to expect the same micro-personalized experiences they enjoy on B2C platforms like Netflix, Amazon and Spotify. At PathFactory, we initially structured our nurture programs around funnel stage, creating specific content for MQLs, SQLs and SQOs. BOFU content for SQO.
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