BMA Atl Recap: Dan McDade on B2B Marketing & Sales Leads
MLT Creative
MARCH 14, 2011
Dan McDade, president and CEO of PointClear spoke at the BMA Atlanta luncheon on March 10 at Maggiano's. The author of The Truth About Leads addressed the group of B2B marketers (ironically half sales, half marketing) about his philosophy for achieving marketing and sales alignment. Agree on definition of lead. Agree on offer.
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