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How to Build the Ultimate B2C MarTech Stack

QuanticMind

So it’s no surprise that only 9 percent of companies have a complete, fully utilized MarTech stack (according to an Ascend2 report ). If your main goal is driving product sales and conversions, then Google and Amazon PPC ads would be relevant. Your website may or may not be the only CMS you use as part of your MarTech stack.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

For example, Google and Oracle are primarily B2B companies. An adjective used to describe companies that sell directly to consumers. For example, Amazon, Apple, and Nike are primarily B2C companies. A conversion path is a series of website-based events that facilitate lead capture. 6) Blogging. 18) Content.