What the Future Holds for B2B Social Media Marketing
Online Marketing Institute
OCTOBER 29, 2010
According to a study analyzed by eMarketer , the majority of B2B marketers (60%) said they use social media to provide “thought leadership&# for their brand. In terms of the tools B2B companies use, 77% used Facebook (compared to 83% for B2C) and 73% utilized Twitter (compared to a shockingly smaller 45% for B2C companies).
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