The cost of complexity: ClickZ’s advisory board discuss the latest trends in martech
ClickZ
OCTOBER 1, 2020
“For example, the grocery category has exploded with platforms like Instacart, Walmart Shipped, Whole Foods Online, and of course Amazon.”. Should they sell directly on their own website or set up shop on Amazon? Where should they advertise their products (Google, Amazon, Walmart, all three)? .
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