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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

It encompasses past, present, and projected future business for the customer’s entire relationship with your company. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

It encompasses past, present, and projected future business for the customer’s entire relationship with your company. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing.