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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Affiliates commonly use organic search rank and PPC marketing. Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Pay per click (PPC) Also called cost per click (CPC), it refers to internet advertising.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Affiliates commonly use organic search rank and PPC marketing. Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Pay per click (PPC) Also called cost per click (CPC), it refers to internet advertising.