The Ultimate Dictionary of Marketing Terms You Should Know
Hubspot
MARCH 10, 2016
For example, Amazon, Apple, and Nike are primarily B2C companies. Typically, next steps for leads at this stage are a call from a sales rep, a demo, or a free consultation -- depending on what type of business is attempting to close the lead. 95) Word-of-Mouth (WOM). For example, Google and Oracle are primarily B2B companies.
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