Amazon CPL Lead WOM 
Hubspot
JUNE 19, 2014
Examples: Amazon, Apple, Nike. A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). You can decide if a given action is a lead or a sale. CPL: Cost-per-Lead.
Hubspot
MARCH 10, 2016
For example, Amazon, Apple, and Nike are primarily B2C companies. Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer).
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