60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Examples: Amazon, Apple, Nike. The four criteria sales reps use to qualify prospects. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales.
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