Amazon Cost per Lead Tactics WOM 
Hubspot
JUNE 19, 2014
Examples: Amazon, Apple, Nike. You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead. The calculation can vary depending on what you input for gains and costs.
Hubspot
MARCH 10, 2016
For example, Amazon, Apple, and Nike are primarily B2C companies. 24) Cost-per-Lead (CPL). The amount it costs your marketing organization to acquire a lead. This factors heavily into CAC (customer acquisition cost), and is a metric marketers should keep a keen eye on. 95) Word-of-Mouth (WOM).
Expert insights. Personalized for you.
28 
Let's personalize your content