Amazon, Cost per Lead, Google and WOM

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. Examples: Amazon, Apple, Nike. You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead. GA: Google Analytics.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

For example, Google and Oracle are primarily B2B companies. For example, Amazon, Apple, and Nike are primarily B2C companies. 24) Cost-per-Lead (CPL). The amount it costs your marketing organization to acquire a lead. Learn how to crowdsource a blog post using Google Docs here.).

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60 Marketing Acronyms Every Industry Pro Should Know

The Ultimate Dictionary of Marketing Terms You Should Know

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