Remove Amazon Remove Cost per Acquisition Remove CPA Remove WOM
article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Amazon, Apple, Nike. CPA: Cost-per-Action. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale. You can decide if a given action is a lead or a sale. WOM: Word-of-Mouth. Learn more here.