Amazon Clickthrough Tactics WOM 
Hubspot
JUNE 19, 2014
Examples: Amazon, Apple, Nike. CTR: Clickthrough Rate. Today, marketers want to measure the ROI on every tactic and channel they use. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer.
Hubspot
MARCH 10, 2016
For example, Amazon, Apple, and Nike are primarily B2C companies. 15) Clickthrough Rate (CTR). After deciding the appropriate keywords you want to rank for, you’ll then need to optimize the appropriate pages on your website using both on-page and off-page tactics. 95) Word-of-Mouth (WOM). 5) B2C (Business-to-Consumer).
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