Remove Amazon Remove Churn Rate Remove Google Remove WOM
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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Salesforce.com, Google. Examples: Amazon, Apple, Nike. GA: Google Analytics. A service by Google that generates detailed statistics about a website''s traffic and traffic sources, and measures conversions and sales. Find out why HubSpot and Google Analytics don''t match here. WOM: Word-of-Mouth.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

For example, Google and Oracle are primarily B2B companies. For example, Amazon, Apple, and Nike are primarily B2C companies. 14) Churn Rate. Churn rate is a significant metric primarily for recurring revenue companies. 15) Clickthrough Rate (CTR). 38) Google+. 4) B2B (Business-to-Business).