Amazon Churn Rate Facebook WOM 
Hubspot
JUNE 19, 2014
Examples: Amazon, Apple, Nike. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. FB: Facebook. Divide by the estimated churn rate (aka cancellation rate) for that customer. WOM: Word-of-Mouth. B2B: Business-to-Business. B2C: Business-to-Consumer.
Hubspot
MARCH 10, 2016
For example, Amazon, Apple, and Nike are primarily B2C companies. 14) Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. 15) Clickthrough Rate (CTR).
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