Amazon Churn Rate Event WOM 
Hubspot
JUNE 19, 2014
Examples: Amazon, Apple, Nike. A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). Divide by the estimated churn rate (aka cancellation rate) for that customer.
Hubspot
MARCH 10, 2016
For example, Amazon, Apple, and Nike are primarily B2C companies. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Email bounce rate: The rate at which an email was unable to be delivered to a recipient's inbox.
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