60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
Examples: Amazon, Apple, Nike. CPA: Cost-per-Action. Divide by the estimated churn rate (aka cancellation rate) for that customer. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. B2B: Business-to-Business. Companies that sell to other businesses. Learn more here.
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