Convince & Convert

JUNE 7, 2010

The word-for-word reprinting of Hsieh’s emails to employees regarding the Amazon acquisition are also priceless. This component is most noteworthy for Hsieh’s admission that the Zappos board of directors was unhappy with his metamorphosis toward long-term success at the expense of short-term profits.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 2, 2010

Instead of relying on Amazon or Netflix’s algorithm to tell you what book or movie you might enjoy, you can rely on the opinions of your friends. I’d heard about it, but hadn’t made time to check it out until I saw Andy’s recommendation. Social curation at work. Curation works in an e-commerce environment, too.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

AUGUST 31, 2010

Are they not “social media&# tools? They’ve been around for a long time but I’d still consider them social media where conversation occurs. Even around products, amazon reviews, movie reviews, the comments on woot.com. Consumers are discussing products and media. What about forums?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. is doing, and even Amazon (as mentioned).

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. is doing, and even Amazon (as mentioned).

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JUNE 30, 2010

It was lots of fun and they got a lot of buzz. Look at Amazon: hit the contact button and someone calls you in less than a minute and resolves your problem. As you can imagine, the VIA party was pretty crowded! They also challenged party-goers to dress in Mad Men themed costumes.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129