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B2B Marketing Zone Posts
JULY 7, 2010
B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) CK’s B2B Blog , June 8, 2010 I recently ran across a positively terrific article on WOM penned by McKinsey’s Jacques Bughin, Jonathan Doogan and Ole Jørgen Vetvik. It brings life to the writing. Customers. - Your goal is Brand ROI. buyer asks questions.
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